Photo: Lugermad for WBIB
From the elegant XVIII century Somerset house to Brewer Street Car Park in the heart of Soho. Was this vanguardist change of headquarters due to the budget? Or was it to be closer to the street and what’s cooking in the retail?
Statistics say that by 2018, UK will become the leading market in luxury sales in Europe. Sales, in the end, are what moves this industry, and it shouldn’t feel ashamed of admitting it. Designers are playing their part, listening to the street, and offering clients a variety of ‘click-instant’ shopping experiences: with direct streamings, Instagram backstage previews, Snapchat retransmissions…Making the “I want it now” fulfillable and easier than ever (for those who have the budget!). If LFWSS15 made something clear, it’s that London is not only a fashion trend machine, it’s also a selling machine.
Here are a some of our favourite LFW SS15 runway highlights:
Gareth Pugh: it’s all about the money. The catwalk was filled with coins! And Pugh exchanged black and a goth atmosphere for a disco-themed geometric collection fit for Studio 54.
Versace’s sister label, Versus Versace showed a combination of sexy and rock’n’roll in the form of leather miniskirts, bomber chackets and minidresses. All available straight after the show!
J.W.Anderson’s extreme volumes and minimal bras. The label whose fans include Rita Ora, Alexa Chung or Pixie Geldof continues with his androgynous aesthetic.
Logos like John Lewis, Carrefour or mother care were in the spotlight this time in Anya Hindmarch luxury brand world
Simone Rocha’s ‘romantic with a twist’ dresses, with references to erotic-bondage-theme photographer Nobuyoshi Araki. The designer has scaled up really quickly since her appearance in 2013, she received a British Fashion Award last year and was nominated for an LVMH award.
Giles’ 90’s superstar model line up, who walked the finale and were the cherry on top