With these charming packagings, everything sells better. Specially if you use Alice in Wonderland or Andy Warhol as a marketing strategy. Here’s a list of cosmetic finds that are beautiful inside out.

nars andy warhol lovely packaging cosmetics

“I believe in low lights and trick mirrors,” Andy Warhol once said. The cosmetic label Nars launched a makeup collection tribute to this Pop Art visionary. It was a 2012 limited edition but you can still find it in Amazon or Ebay.

Marc Jacobs lovely packaging

Designed by Established, with reference to crayons and paint sticks, this is Marc Jacobs’ most fun and playful collection. $28 at marcjacobsbeauty.com

Remove it Benefit lovely packaging

It may look like a crystal water bottle but it’s actually Benefit‘s facial cleanser and make-up remover. $16.50 at benefitcosmetics.co.uk

The Essential Trio Kjaer Weis lovely packaging

The Essential Trio Set. KJAER WEIS’s ‘essentials’ are housed in the label’s sleek signature refillable compacts. $130 at net-a-porter.com

front and nendo lovely packaging

This perfume bottle by Nendo and Front suggests the average temperatures of winters and summers in Moscow. For exhibition at Orto Botanico, Milan.

urban decay alice lovely packaging

This limited-edition palette by Urban Decay was created for Disney to coincide with the upcoming Tim Burton version of the film.

Rouge G lovely packaging

Guerlain‘s ‘Rouge G’ lipstip holds a secret mirror within. £32.50 at debenhams.com


Purity and luxury of Indian origin is what defines MAULI. One of our favourite products is their sacred union scent & dry oil, which is hand-crafted in a London atelier. £66 at MAULI

FoxGlove perfume lovely packaging

Perfect for decorating the bathroom! FoxGlobe perfume. $135 at net-a-porter.com

Gazelli Lovely packaging

The Azerbaijan firm  Gazelli Cosmetics illustrated their packaging with drawings of local tapestry, fabric patterns and rural life, wishing for it to be an extension of hospitality in their “poetic land of beauty”